Use of social media influencers or celebrities in promotions…

Response to official information request

  1. Information about any instances when the DHB or PHO has used social media influencers or celebrities in any campaigns/promotions/internal messages during the last five years (including but not limited to how many instances they’ve used influencers/celebrities, why/business justification for using the celebrity/influencer, what campaign, what the message was and was the celebrity/influencers involvement)
  2.  Information about how much money, if any, the DHB or PHO has paid to social media influencers or celebrities during the last five years, per campaign.

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Page last updated: 29 November 2018

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